The stories of success of family businesses are built on values and principles that supported businesses in their growth. But subsequent generations always bring new perspectives and questioning caused by increasingly changes in the society.

The current generations of heirs were the ones who felt these changes in recent decades and their thoughts about their role in business and society have never had as much importance as today. They were children who learned to reconcile playing in the street with the advent of technology and felt the conflict between traditional values and new ways of seeing the world, stimulated by this modern society.

These groups of young heirs are part of generations that brings a stock of knowledge and experience very different from previous generations and they seek to reconcile the values and traditions of family and business with its own vision of the world.

How is the world’s vision of this generation of future leaders?
How do they see their role in the family business and society?
What values are considered by them to take the business?
And finally, how these questions affect their current role inside the families?

These questions will be discussed in the biggest meeting of future generations of family businesses that FBN Brazil organizes for young people from different countries.